Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.
Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.
Leave on treatment for sensitized or fine hair. It strengthens and compacts the hair structure giving vitality and body to the hair that looks healthier, silky and naturally shiny.
Oi Hand Balm
Nourishing hand cream with antioxidant action, suitable for all skin types. The special formula protects skin from damage caused by sun, wind and cold, and provides long-lasting hydration.
Volumizing shampoo for fine or limp hair. It gently cleanses the hair making it soft and light with a lasting boost of body and volume.
Leave-on primer for all types of hair requiring a boost of volume. It volumizes the hair giving support to the base. It does not weigh down and leaves the hair soft and shiny.
Shampoo characterised by a soft foam, formulated to gently cleanse the hair making it light and shiny.
Ideal for medium fine, fine hair and for daily cleansing.
Its light and moisturizing formulation is designed to untangle hair making it soft and light, without weighing it down.
Ideal for medium fine, fine hair and for frequent shampooing.
Dede Hair Mist
Light leave-on spray formulated to untangle fine hair to favour combability and styling. It moisturizes and remineralizes all types of hair without weighing it down. It is ideal for frequent use.
Specific shampoo for coloured hair. Its formula, characterized by a rich and full-bodied foam, gently cleanses the hair, protecting the colour and keeping it shiny for longer.
Illuminating and protective conditioner for coloured hair. Its formula is designed to untangle coloured hair and make it soft and silky, protecting cosmetic colour. It does not weigh down the hair.
Minu Hair Mask
Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. It does not weigh the hair down.
Minu Hair Serum
Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shine.
Love Smoothing Shampoo
Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.
Love Smoothing Conditioner
Conditioner to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz effect and making the hair shiny.
Love Hair Smoother
Leave-on cream to smooth frizzy, unruly or wavy hair. The formula moisturizes in an invisible way without weighing it down. The hair is soft, easy to comb and shiny.
Love Curl Shampoo
Creamy shampoo to give elasticity to curly or wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume, shine and without compromising texture.
Love Curl Cleansing Cream
All in one shampoo and conditioner ideal for wavy to very curly hair. It looks like a light cleansing cream that gently removes impurities and makes the hair extremely soft.
Love Curl Conditioner
Conditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.
Love Curl Controller
Cream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and elastic even in case of high humidity.
Love Curl Revitalizer
Elasticising and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the frizz effect.
Restless Circle Mask
Invisible mask for those who want to take care of their hair whilst carrying out other activities. It gives body and elasticity protecting the hair from mechanical breakage, such as friction with hair clips and elastics.
Let It Go Circle Mask
Relaxing scalp and hair mask. A true wellbeing experience: softness, hydration and comfort for hair and scalp needing a break.
Purity Circle Mask
Revitalizing, detoxifying and anti-oxidant mask for scalp and hair stressed by environmental factors. It eliminates impurities caused by pollution, dust, heavy metals for a purifying routine.
Wake Up Circle
Invigorating mask that gives energy and volume to dull hair and restores tone and hydration to the scalp. Ideal recovery treatment after stressful situations or exposure to extreme atmospheric conditions.
Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.
For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.
Volume Boosting Mousse
For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body.
Oil Non Oil
A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.
Sea Salt Spray
This spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish. Winner Editor Picks, Prevention.com.
Strong Moulding Clay
For matte styles with a strong hold. This Is A Strong Moulding clay allows for lets you get creative with hairstyling, providing a long-lasting hold without a sticky or wet-looking finish.
Strong Dry Wax
For creating soft definition and separation. This Is A Strong Dry Wax texturizes hair, leaving it matte and residue-free.
Medium Finishing Gum
For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.
Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.
Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.
Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.
Rich and buttery conditioner for all hair types. Providing extraordinary softness, shine and body, accelerating the drying process leaving the hair with a sensory scent.
Oi Body Wash
Shower gel that gently cleanses the skin, adding softness and hydration. Its creamy foam and luxurious fragrance turn a daily beauty ritual into a pampering experience.
Scrub shampoo with sea salt. It refreshes the scalp and removes impurities, product residues and polluting particles. It gives texture to the hair and keeps it clean and light for longer. Winner Best Clarifying Treatment 2020, Women's Health.
Shampoo for pre-styling prep, suitable for all hair types. Hydrating and nourishing, Your Hair Assistant Prep Shampoo gently cleans hair, removes styling residue and leaves it feeling soft and light.
Prep Mild Cream
Pre-styling elasticizing conditioner with vitamin E to protect hair from the heat odf styling tools. Tt deeply hydrates and untangles hair leaving it shiny and silky without weighing it down.
Volume Creator Duo
Your Hair Assistant DuoPack contains an innovative refillable applicator brush and volumizing powder. The all-natural formula absorbs oil and adds an instant body boost.
Spray mist that creates a day-old effect on freshly styled hair. It adds definition to blowouts, while also enhancing shine and controlling frizz.
Light shampoo with gel texture, characterised by a creamy foam. It is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.
Conditioner for dry or dehydrated hair. Its moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky.
Light leave-on cream to boost hydration. It is characterised by a silky texture designed to moisturize all hair types.
It makes the hair soft and shiny without weighing it down.
Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep nourishment, hydration and restoring its natural softness.
Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.
Nounou Hair Mask
Ideal for bleached, permed or relaxed hair. Its formula is designed to nourish treated hair, it also makes it soft and silky, giving it body. It does not weigh down the hair.
Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.
Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.
Melu Heat Shield
Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.
Love Curl Mask
Mask with extra nourishing and conditioning power for wavy or curly hair. It gives remarkable softness and hydration also to very thick and unruly hair. Nourished and elastic workable curls.
Love Curl Cream
Leave-on serum to obtain better definition on all types of curls or wavy hair. It does not weigh the hair down, it does not leave residue and keeps the hair soft and shiny.
Love Curl Primer
Moisturizing milk that gives definition to the hair, untangling it and making styling easy. With an anti-humidity effect and protecting hair from heat.
Ideal for wavy or curly hair.
Renaissance Circle Mask
Repairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.
Quick Fix Circle Mask
Regenerating hair mask with immediate action. In just 3 minutes it moisturizes and untangles the hair making it soft, silky and workable. Perfect for all hair types, when in a hurry.
For long-lasting styles. This Is A Medium Hairspray eliminates frizz, adds structure and provides hold without leaving residue. It is easy to work with and brush out.
Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.
Extra Strong Hairspray
For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.
Non-Aerosol Invisible Hairspray
A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish.
For creating workable texture, particularly in short haircuts. This Is A Forming Pomade is a lightweight formula that allows you to style and rework your hair, without any sticky or greasy residue.
For creating glossy and sleek, structured styles. This Is A Shine Wax is a light-hold, creamy wax to polish a slicked-back look or up-do without leaving hair sticky or weighted.
Curl Moisturizing Mousse
For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.
Relaxing Moisturizing Fluid
For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects against heat damage and humidity.
Curl Building Serum
Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.
Strong Hold Cream Gel
For creating structure and definition on short hair styles. This Is A Strong-Hold Cream Gel is quick-drying, residue-free and workable. It leaves hair with a wet effect and eliminates frizz.
Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an anti-humidity barrier and a shine-enhancer, reducing styling time.
Medium Hold Pliable Paste
For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.
Medium Hold Modeling Gel
For structured and full-bodied wet looks. This Is A Medium Hold Modeling Gel gives body an elasticity to curls, dries quickly and eliminates frizz.